Standing out at a trade show or exhibition can help you attract new clients and make sales. Here are three ways you can make yourself stand out to potential customers.
Using a Trade Show Monitor
One of the best ways to promote your services is through a visual aid. A monitor can be used, which is set up similarly to a computer or television. You route your DVD or computer information to the screen and play it, allowing people who walk by to learn about your product from the visual aid instead of from you directly. (For more information on the logistics of using a trade show monitor, go to http://www.trusskits.com)
This helps you for a few reasons.
- If you're talking to a potential buyer, you don't have to stop explaining your products to others.
- The video can be played on a loop, so you can take a break and it will still promote your stand.
- The video can show your products in action in ways you can't show them at a trade show. For example, if you sell vehicles, you may not be able to show a test drive indoors.
Using Color and Eye-Catching Images
Color is one element of your stand that needs to be eye-catching. You should aim to have banners, logos, and other items in your business's theme colors. Here's a few examples.
- If you sell makeup, you should have either black or white background colors and images of attractive women with perfect makeup on. This not only shows your product off, but it also gives off a feeling of expertise.
- If you are an artist, you may want to put up banners with multiple images of your artwork. These prints can be made larger than your real pieces, allowing them to catch the eye of people who pass by your station.
- For people who run party businesses or do children's performances, opt for bright, cheerful colors and images featuring happy adults and children. You want to give off the appearance of good customer service and expertise in your party planning business.
Using Trinkets for Marketing
The last thing you can do that can help you reach out to your clients is providing them with trinkets. Things like Frisbees, yo-yos, printed bracelets, business-card magnets, and other small items with your business name and contact information can help keep customers interested in you well beyond the day of your trade show.
These are just a few ideas for making yourself stand out at a trade show. Give one of these ideas a try, and see how you succeed!