4 Mistakes Business Owners Make With TV Advertising Efforts

Are you looking for ideas that will help your business increase sales during the holidays? Learn some marketing techniques that can help.

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The Christmas season is my favorite time of the year. I always put up a large Christmas tree in my house right after Thanksgiving Day. Besides a tree, I also set up many other types of beautiful decorations throughout my home. Besides decorating, I love to purchasing unique gifts for my loved ones. I’m always amazed at the creative marketing campaigns retail establishments roll out during the holiday season. I enjoy watching sentimental commercials, browsing glossy sales papers, and viewing online advertisements. On this blog, I hope you will learn some marketing techniques that will put your business’s holiday sales over the top this year.

4 Mistakes Business Owners Make With TV Advertising Efforts

27 August 2020
, Blog

Television advertising is still one of the most effective ways to get a message out to an audience as a business owner. Here is a look at some of the biggest mistakes you must work to avoid with TV advertising efforts. 

Mistake: Not making sure the advertisement matches the brand personality. 

A television advertisement is going to give your target audience a visual look at who you are as a company and as a brand. If the imagery, voice, and content used do not match your brand personality, it can really be detrimental to your marketing plans. In fact, mismatched TV advertising can send buyers off in another direction. Lack of planning and insight can lead to creating media content that does not match your brand image. 

Mistake: Not doing enough prior research to find the best advertisement placements. 

When you have a TV ad created and ready for placement, the next task is to determine when and where the content should be used. Working with various stations to get your content on their channel is important, but you also have to do your research to figure out where your ad will be most effective. For example, it wouldn't be all that logical for an ad for a makeup product to be run during Sunday afternoon football games. Look at your target audience, research their daily habits, and pick up time slots for your content that coincides with their lifestyles. 

Mistake: Not using professionals to do the acting. 

Most people are not natural in front of a camera; it's just part of human nature. You can have a perfect script to follow, but if you are not accustomed to being on camera, you can come across unnatural. Unnatural acting can be a huge turn-off for customers. If your advertisement involves people, take the right steps to get the professionals to do the job. 

Mistake: Not allocating enough funds from the budget to cover the costs. 

While there are a lot of ways you can create content for television with a small budget, it is critical that you do not underestimate the costs. Good content should include: 

  • In-depth prior advertising planning 
  • Professionally created imagery 
  • Professional voiceovers or actors 
  • High-quality video-creation equipment 
  • Proper editing 

Once the piece has been created, you also have to have enough in your budget to cover the costs of paying for the content to be used on whatever channels or stations during pertinent time slots.